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The Campaign Analytics dashboard allows users to measure and monitor the performance of call campaigns. It provides a detailed view of campaign performance, including call success rate, duration, and status updates all in real time.

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Campaign List View

In the main campaign list, each campaign displays the following:
  • Campaign Name – The name of the campaign (e.g., “mm”).
  • Call Statistics – A quick summary showing:
    • Total Calls: The total number of attempted calls under the campaign.
    • Picked: Calls that were successfully answered.
    • Completed: Calls that finished execution successfully.
  • Status: Indicates the current progress, such as Completed, Pending, or Unknown.
  • Created: Displays when the campaign was created.
  • Actions: Options to view analytics, delete, or manage the campaign.
Example:
A campaign named Testing Campaign might show:
- Total: 200 
- Picked: 150  
- Completed: 75  
- Status: Unknown
Older campaigns may appear as Completed once all calls finish.

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Call Details View

Each campaign includes a Call Details section where detailed call-level data can be viewed.

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Columns Explained

  • Phone Number: The number dialed during the campaign.
  • Call Cost: The cost of the call (if applicable).
  • Status: Displays the current state of the call (e.g., Pending, Completed).
  • Duration: Shows the length of each call after completion.
  • Start Time: Indicates when the call began.
  • Created At: Timestamp for when the call record was generated.
  • Retry Count: Shows how many times the call was attempted.
  • Actions: Provides options to view logs, retry calls, or analyze call data.
Pending calls will show “N/A” for duration and start time until they are processed.

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Batch Analytics View

When you click on a specific campaign, the Batch Analytics section appears with deeper insights.

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Campaign Details

  • Campaign Name: Displayed at the top (e.g., “Testing Campaign”).
  • Created At: Timestamp when the batch was created.
  • Status: Real-time status (e.g., Pending when in progress, Completed after finalization).

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Call Success Rate

A Donut Chart visually represents the proportion of calls across various categories:
  • Completed – Successfully finished calls.
  • Pending – Calls still in progress.
  • Busy / Failed / No Answer / Queued – Indicate specific failure or waiting states.
Hovering over the chart provides exact counts in each category to quickly assess campaign performance health.

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Call Duration Distribution

This graph displays the number of calls across different time duration intervals:
  • Ranges: 0–30s, 31–60s, 1–2m, 2–5m, etc.
  • Helps analyze average conversation lengths and agent interaction quality.
  • Empty bars indicate no completed calls yet.

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Managing Campaigns

Each campaign includes administrative actions:
  • Edit: Modify campaign name or scheduling parameters.
  • Delete: Permanently remove the campaign and all its associated call records.
  • Pause: Temporarily suspend an active campaign.
  • Export: Download analytics data for external reporting or documentation.

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Insights and Recommendations

  • Pending Calls: If all calls remain pending, confirm that your telephony integration is running properly.
  • Low Success Rate: Indicates failed or unanswered calls; verify numbers and call routing.
  • Duration Analysis: Short durations often mean disconnected or unanswered calls, while longer durations reflect successful engagement.
💡 Tip:
Regularly monitor both Call Success Rate and Call Duration Distribution to identify technical issues or optimize staff efficiency. Export reports after each campaign for performance tracking and compliance audits.